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Last updated: 1 March 2026

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Statutory Instruments

2026 No. 733

MARKET STANDARDS

The Automated Vehicles (Marketing Restrictions) Regulations 2026

Made

1st July 2026

Laid before Parliament

7th July 2026

Coming into force

7th January 2027

The Secretary of State makes these Regulations in exercise of the powers conferred by section 78(1) of the Automated Vehicles Act 2024(1) (“the Act”).

As required by section 97(2) of the Act, before making these Regulations, the Secretary of State has consulted with such representative organisations as the Secretary of State thinks fit.

Citation, commencement and extent

1.—(1) These Regulations may be cited as the Automated Vehicles (Marketing Restrictions) Regulations 2026 and come into force on 7th January 2027.

(2) These Regulations extend to England and Wales and Scotland.

Restricted terms

2.—(1) Subject to paragraph (2), each of the following terms is a restricted term(2)—

(a)automated;

(b)automated driving;

(c)autonomous;

(d)autonomous driving;

(e)drive autonomously;

(f)drive itself;

(g)driverless;

(h)self-driving.

(2) The terms at sub-paragraphs (a) and (c) of paragraph (1) are restricted terms only when used to describe—

(a)a vehicle as a whole, or

(b)the overall driving functionality or capability of a vehicle.

(3) A term listed in paragraph (1) includes—

(a)variants of the term resulting from its assignment to a different part of speech, and

(b)other grammatical forms of the term.

Signed by authority of the Secretary of State

Simon Lightwood

Parliamentary Under-Secretary of State

Department for Transport

1st July 2026

(1)

(2)

“Restricted term” has the meaning given by section 78(8) of the Automated Vehicles Act 2024 (c. 10).

Original format only1. Citation, commencement and extent

Original format only2. Restricted terms

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Status: This is the original version (as it was originally made). This item of legislation is currently only available in its original format.

The Automated Vehicles (Marketing Restrictions) Regulations 2026 (2026/733)

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